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Visual Tools of Persuasion and Manipulation  

Professor Mariola Marczak analyses the enduring elements of Russian  communication strategies—features that remain unchanged regardless of the  political system or those in power. One of these is the cult of personality, which is  also a constant component of Russian political and social consciousness.

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Dr habil. Mariola Marczak, Professor at UWM’s Department of Social  Communication and Media, explores how film has been used by Russia as a  propaganda tool, using Sergei Eisenstein’s Alexander Nevsky as a key example of  cinematic manipulation.

Her research interests include cinema, representations of religion in audiovisual  media, sociological analysis of media messages, and the transformation of  audiovisual communication in the age of cyberculture.

 

The video was recorded in Polish. To enable subtitles on YouTube, click the  Settings icon (the cogwheel ⚙️), select Subtitles, and then choose your preferred  language or Automatic translation. YouTube will automatically display translated  subtitles.

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